Better safe than sorry. The company's own loyalty app and mobile-pocket working together.

Loyalty programmes are an indispensable tool for sustainably strengthening customer relationships and retaining customers in the long term. Many companies are already using their own loyalty app to provide their regular customers with exclusive offers and customised rewards on their smartphone. Loyalty card apps such as mobile-pocket are often perceived as competition. But what if you could realise the full potential of your customer loyalty by combining both solutions - your own loyalty app and mobile-pocket? 

Why your own loyalty app alone is not optimal

With your own loyalty app, you can offer your customers a centralised platform that is perfectly tailored to your brand. You have full control over the design, functionalities and content. At the same time, however, there are some challenges: The target download figures are not achieved, and even if the app is successfully installed, it may be forgotten and hardly used by customers who rarely shop with you. In addition, many users use app storage space sparingly and are inclined to delete rarely used applications.

To achieve your marketing goals, you need a well thought-out media mix. So why not take the same approach to retaining regular customers? Don't rely on just one method to reach your best customers. Instead, rely on other options such as a presence in a loyalty card app. 

Your own loyalty app and mobile-pocket: an interplay that pays off

1. more reach 

In mobile-pocket, users store all their loyalty cards in one central location - including your regular customers. For your company, a presence in mobile-pocket not only means greater reach, but also the opportunity to turn every app opening into a potential touchpoint with your brand. This increases your chances of interaction and strengthens brand loyalty in the long term.

2. higher utilisation and visibility of your offers

By integrating your loyalty programme into mobile-pocket, you ensure that more of your regular customers use their loyalty card regularly. You also increase the visibility of your offers and benefits - even when your own app is not being used. 

As in your own app, mobile-pocket also enables push notifications that remind your regular customers of your offers and thus ensure more traffic and interaction. You can also display the points balance and utilise various targeting options.

3. improved customer experience and new customer acquisition

By storing multiple loyalty cards centrally in mobile-pocket, your customers enjoy maximum convenience and speed. Instead of having to open a separate app in each shop, they have all their loyalty cards and offers practically at their fingertips in a single app.This means less effort and a much simpler shopping process. 

With your offers, you can also reach potential new customers in mobile-pocket who originally used the app because of another company. By registering for your customer loyalty programme, you expand the circle of your loyal regular customers. Customer loyalty and new customer acquisition go hand in hand.

Conclusion: Better safe than sorry!

Your own loyalty app and mobile-pocket are not an either-or scenario.Only in combination can you utilise the full potential of your customer loyalty: you gain maximum reach, are closer to your customers and improve the shopping experience. A combined strategy enables you to offer a wide range of interaction options that ensure greater customer loyalty in the long term.