Grissemann: B2B customer loyalty
Regionally rooted, digitally connected
Founded in 1886, Der Grissemann is a Tyrolean family business that is firmly rooted in the region as a local supplier and offers a huge range of products.
In 1973, the company joined the Eurogast Group as “Eurogast Grissemann”. The association of a total of 11 independent catering wholesalers specializes in the comprehensive supply of restaurants, hotels and large-scale caterers in Austria.
With the Megacard for private customers and the Gastrocard for B2B customers, there is a tailor-made benefits program for both target groups.
Digital B2B customer loyalty in mobile-pocket
Grissemann - pioneer in digital customer loyalty
Grissemann has been fully mapping its benefits program for private customers in mobile-pocket since 2018 - not as an additional feature, but as a deliberately chosen, central solution without the need for in-house app development and maintenance.
This approach, which has been successfully established in the B2C sector, will now also be used for digital B2B customer loyalty: with convenient and sustainable customer card management as well as quick access to relevant information and exclusive offers. All in the spirit of a future-oriented benefits program for business customers.
The digital Gastrocard creates lasting customer loyalty
Since its launch, the number of Gastrocards stored in mobile-pocket has been rising steadily. The growth was particularly strong in the course of a major event last year: the targeted advertising of the digital benefits program led to a sharp increase in the number of digital loyalty cards stored and a measurable surge in usage. However, this was not just a one-off peak: usage has continued to rise ever since, demonstrating the potential of a consistently implemented concept for digital B2B customer loyalty.
Efficient marketing
Targeted advertising placements behind the digital customer card, individual offers in the “My offers” section and the use of push messages make it possible to regularly reach regular customers with current promotions and relevant information. It is also possible to react flexibly to short-term events or spontaneous promotions - because campaigns can be played out in real time.
Successful customer activation
The placement of offers in mobile-pocket has been proven to generate attention: customers perceive the advertised content much more intensively, which is reflected in an increased demand for these products and a measurable change in purchasing behavior.
Their success
Click rate in mobile-pocket outperforms other channels
With an up to 20% higher click rate, mobile-pocket clearly outperforms other channels such as newsletters, webshop messages and comparable apps.
Successfully launched and on course for growth
Already 20% of loyal B2B regular customers actively use the digital benefits program via mobile-pocket - and the proportion is growing continuously.
Direct customer feedback confirms relevance
The customer advisors regularly gather feedback on the digital solution during visits and through targeted feedback forms. The conclusion is consistently positive: mobile-pocket is perceived by B2B customers as convenient, innovative and contemporary - clear proof that mobile-pocket offers real added value.
"In addition to newsletters, push messages via our own online store or the promotion of our content via the website, mobile-pocket has become an equally important channel for reaching our customers in the best possible way. The cooperation with the mobile-pocket team has been excellent for years! Together, we customize new features of the app to achieve our goals in the best possible way - we really appreciate that!"
Jessica Kneringer
Teamhead Marketing, Onlinemarketing