mobile-pocket and Erste Bank und Sparkassen offer a solution for digital customer loyalty to domestic SME’s
Hagenberg based software company bluesource integrates its successful loyalty program platform mobile-pocket into Telebanking Pro – the modern business banking by Erste Bank und Sparkassen Austria, enabling SME's to easily digitize their loyalty program to optimize their business performance.
Austria, 14.01.2020 – In the digital, connected times we are living our smartphones have become constant companions, even when we do our shopping. With the increasing popularity of loyalty programs more and more companies have started using this mobile channel to undertake targeted marketing activities. Due to resources-related reasons this has been reserved mainly to big companies so far. Now, thanks to mobile-pocket and Telebanking Pro by Erste Bank und Sparkassen small & medium companies can easily set up their own digital loyalty program. From now on they will be able to reach their registered customers directly on their mobiles, delivering interesting offers, bonuses and vouchers. Companies can register for the mobile-pocket services directly from their Telebanking Pro account.
Relevant customer information at a glance, anytime
Thanks to the integration of mobile-pocket into Telebanking Pro business customers of Erste Bank can access relevant information about their registered customers. The clearly laid out dashboard provides various information, e.g. how often customers use their loyalty cards, which offers are more interesting to them and which vouchers they use the most. This allows companies to better control the effects of their marketing activities and optimize them. Now SME's don’t depend anymore only on mailings or complicated software solutions for their direct marketing efforts.
“The cooperation with Erste Bank is a significant step to make the innovative features of mobile-pocket accessible to a larger audience. Setting up a digital loyalty program that increases the business performance and provides relevant insights about targeting groups has never been easier for SME's “, says Wolfgang Stockner, CEO of bluesource.
“Due to digitalization and globalization small companies are exposed to an increased pressure to stay innovative and keep up with competition. Integrating mobile-pocket into Telebanking Pro supports our strategy to improve the market for SME's and strengthen their competitiveness on the long term”, explains Willibald Cernko, Member of the Management Board, Erste Bank Österreich, responsible for Large Corporates.