Loyalty app mobile-pocket in use at MediaMarkt and Saturn

The Upper Austrian software developer bluesource has won Austria's leading electronics retailers MediaMarkt and Saturn as new customers. Both are now using the mobile-pocket loyalty card app developed by bluesource to reach customers specifically via mobile, digital touchpoints.

Hagenberg, 24.06.2019 - As one of the first app developers in Austria, bluesource focused early on the topic of mobile, digital customer loyalty with its customer card app mobile-pocket. Now, the flagship company from Hagenberg's "Silicon Valley" is writing a new chapter in its success story. With MediaMarkt and Saturn, the leading domestic electronics retailers have been won over: Both rely on mobile-pocket to reach customers with targeted offers, discount campaigns and coupons on their smartphones.

Smartphone as an essential tool for customer loyalty

The mobile-pocket loyalty app offers companies an effective tool for digital customer loyalty. Consumers can use the application to manage all their customer cards in a "digital wallet." Retail companies thus have the opportunity to provide their regular customers with content. In times of increasing competition in the retail industry, mobile-pocket represents an important competitive advantage, as customer loyalty is much cheaper than acquiring new customers.

"The trend towards digital customer loyalty continues to go from strength to strength. As an everyday companion, the smartphone in particular has become an indispensable tool in the marketing mix. With our products, we offer different solutions here in order to be able to make the best possible use of this development for the success of the company," says Wolfgang Stockner, CEO of bluesource. "We are particularly pleased that we were able to convince such a major domestic player as MediaMarktSaturn Austria of our work and thus successfully continue the growth course of recent years."

"Combining the stationary with our online offering has been an integral part of our retail DNA for years. We live multichannel and mobile-pocket complements our offering excellently," explains Wolfgang Goger, Head of Sales at MediaMarkt. Andreas Mittelhann, Head of Sales at Saturn Austria, adds: "As a companion and solution provider in the digital world, the integration of solutions such as mobile-pocket corresponds to our understanding of optimal customer benefit, which is essential for us."