Digital customer loyalty: Betten Reiter relies on mobile-pocket

Two Austrian success stories meet: home textiles specialist Betten Reiter digitalises its customer loyalty programme with mobile-pocket.

Leonding/Hagenberg, 09/06/2022 - The Upper Austrian specialist for home textiles, Betten Reiter, relies on domestic expertise for customer loyalty: With immediate effect, Betten Reiter offers its loyal customer programme via mobile-pocket, the digital customer loyalty platform and app of the Upper Austrian software developer bluesource. Betten Reiter loyal customers can now access all value-added offers in the mobile-pocket app and in many Austrian bank wallets. "We are very proud to have Betten Reiter, a strong Austrian brand, at our side. mobile-pocket offers all regular customer benefits in one app, and offers can also be targeted even more effectively. This allows us to be even closer to our customers," says Wolfgang Stockner, CEO of bluesource - mobile solutions gmbh. 

mobile-pocket and Betten Reiter as digital pioneers

Betten Reiter, a family-run business since 1953, is a pioneer for digital solutions in the European textile industry. The flagship store in Vösendorf is the most modern in Europe. "We want to make the shopping experience for our customers as pleasant as possible with the most modern solutions. Offering our loyal customer programme digitally via mobile-pocket was a clear step in this direction and offers both our customers and us as a company many advantages," says managing director DI Peter Hildebrand. In partnership with mobile-pocket, Betten Reiter wants to strengthen its customer loyalty and further expand its regular clientele. For managing director Peter Hildebrand, this is an important step in the modernisation of the company.

Customer loyalty in an app: how mobile-pocket works

mobile-pocket enables retailers to offer their customer loyalty programme digitally. Via the mobile-pocket business portal, information, offers and special promotions such as discounts can be distributed directly to regular and new customers. 
The big plus for customers: All customer cards can be accessed on the smartphone. The scanned loyalty cards can be conveniently managed in the mobile-pocket app and it is no longer necessary to carry the cards with you. In addition, customers are always well informed about all promotions.
"Digital customer loyalty is essential for all retailers. In order to further expand and retain regular customers in the long term, the use of loyalty services must be made as easy as possible," Wolfgang Stockner knows. "Merchants also benefit from the extensive mobile-pocket network, which includes several million active loyalty cards."